TRADEMARKS
WHAT IS A TRADEMARK?
"Trademarks" include words, logos, designs, symbols or slogans used to distinguish one's goods or services from those of others. A trademark may be registered or unregistered. A registered trademark is a trademark that has been registered at the relevant trademark office. An unregistered trademark is, not surprisingly, a trademark that has not been registered. In United States, Canda, European Union, the British Commonwealth, and in numerous other countries, trademarks are entitled to legal protection whether they are registered or not. Registration, however, provides trademark owners with certain advantages in enforcing their rights to those trademarks.
WHY PROTECT TRADEMARKS?
When used properly, a trademark identifies one's goods or services as being distinct from those of others. For example, each macrograFX product bears one or more trademarks that identifies it as being a product sold under license by macrograFX. Through such use, macrograFX trademarks have come to represent the high standards of quality that is associated with macrograFX Corporation. As a result, the trademarks of macrograFX Corporation are considered valuable business assets worth millions of dollars.
Used improperly, however, a trademark can become diluted or fall into generic use, losing its protected status. For example, words such as "escalator" and "zipper" were once trademarks that became generic because they were not properly protected by their owners.
As the protection of its valuable trademarks is important to macrograFX, we have created the following guidelines to answer common questions about proper use of macrograFX trademarks.
WHEN IS PERMISSION REQUIRED?
The use of macrograFX trademarks almost always requires written permission from macrograFX Corporation. On occasion, however, permission is not required provided you adhere to certain guidelines regarding the use of trademarks. The following guidelines are provided to help you to determine if permission is necessary.
1. Referential Use
You may use macrograFX trademarks or product names (but not logos) to refer specifically to macrograFX products provided your use is not disparaging, and provided your use does not mislead the public as to macrograFX sponsorship, affiliation or endorsement of your company, products or services.
Please refer to the Guidelines for Using macrograFX Trademarks for specific information on proper trademark usage. For a list of macrograFX registered trademarks and their proper attribution, please refer to the macrograFX Trademark List.
2. Titles
You may make referential use, but not brand use, of macrograFX trademarks in single volume book titles (not series, periodicals or magazines), provided that such books do not use any macrograFX logos or trade dress; and provided the title page or copyright page includes a disclaimer of association with macrograFX.
3. Product Logos and Trade Dress
macrograFX logos and trade dress may never be used by third parties except under a license or by following written guidelines from macrograFX.
Please contact the Corporate Affairs to request permission to use macrograFX logos.
4. Corporate Logo
The macrograFX corporate logo(s) may only be used by third parties who are authorized by macrograFX to do so.
If you are simply referring to "macrograFX Corporation" as a trade name, no trademark symbol is required and no logo should be used.
If you are referring to "macrograFX products", the trademark symbol may appear either at the upper right or at the baseline of the word "macrograFX", but the macrograFX corporate logo(s) should not be used.
If you wish to use the macrograFX corporate logo(s) and you are not currently authorized to do so, please contact Corporate Affairs to request permission.
5. Domain Names
Corel does not allow third parties to use "macrograFX" or any other macrograFX trademarks or product names in an Internet domain name.
6. Linking
macrograFX does not object to you placing a link on your Web site to the macrograFX Web site, provided you comply with the guidelines for linking to www.macrografx.com.
GUIDELINES FOR USING MACROGRAFX TRADEMARKS
The following are general guidelines for the use of macrograFX trademarks. If you are a party to an agreement with macrograFX, please consult the terms and conditions of such agreement as it may contain special provisions regarding your use of macrograFX trademarks.
1. Use the Appropriate ® or ™ Symbol
A trademark that has been registered with a trademark office in the applicable jurisdiction is noted with a ®. A trademark that has not been registered with a trademark office is noted with a ™. macrograFX requests that when you refer to our trademarks and registered trademarks you refer to them properly. Proper reference includes the use of the appropriate ® and ™ symbol at the first and most prominent reference, or as soon as practicable thereafter. For a complete listing of macrograFX registered trademarks please consult the macrograFX trademark list. For information regarding unregistered trademarks owned by macrograFX, please contact the Corporate Affairs.
Once marked, it is not necessary to mark subsequent appearances of the trademark in the work; however, all headings, titles and subtitles in the work that reference macrograFX trademarks should contain the proper attribution. It is not necessary to include ® or ™ symbols in table of contents or indexes.
If the character set of your project lacks special symbols and superscript characters, use the following substitute trademark notices. Note the capitalization and spacing.
(R) instead of ®
(tm) instead of ™
2. Provide Appropriate Trademark Attribution
Include an attribution statement when using any macrograFX trademarks. The statement should read:
"[All of macrograFX' trademarks used, beginning with "macrograFX" followed by any other marks in alphabetical order] are trademarks or registered trademarks of macrograFX Corporation and/or its subsidiaries in the United States and/or other countries."
If it is not feasible to include the attribution statement (and if it is not required by any agreement you may have with macrograFX), it is acceptable to use a general-purpose attribution statement in a form such the following:
"All other trademarks are the property of their respective owners."
3. Use macrograFX Trademarks as Proper Adjectives
Trademarks are adjectives used to describe a specific person, place or thing. As a result, macrograFX trademarks must be used as an adjective with a generic noun at the first and most prominent use of the trademark in any document or section of a document (e.g. at the first use in each chapter of document), and as often as possible thereafter.
4. Trade Name vs. Trademark
The term "macrograFX" when used to refer to macrograFX software or a macrograFX product is a trademark and its use is governed by the general guidelines set out in this section. However, when "macrograFX" is used in text only to refer to macrograFX Corporation or its subsidiaries, it is being used as the company's trade name, not as a trademark and is not subject to general trademark usage rules. For example, it is permissible to use "macrograFX" in the possessive if it is clearly being used as a trade name rather than as a trademark, as in "macrograFX' software products." When "macrograFX" is used as a trade name, no trademark symbol or attribution is necessary (i.e. do not use the ® symbol).
5. Never Use a Trademark in the Possessive
Incorrect: macrograFX™'s outstanding productivity...
Correct: The outstanding productivity of macrograFX™...
6. Never Use a Trademark in the Plural
Incorrect: Choose any of the macrograFXs...
Correct: Choose any version of macrograFX™...
7. Never Include a Trademark in a Hyphenated Phrase
Incorrect: macrograFX™-compatible macros...
Correct: Macros compatible with macrograFX™...
8. Never Use a Trademark as a Verb
Incorrect: You can macrograFX™ your files...
Correct: Use macrograFX™ to create your files...
9. Do Not Shorten, Abbreviate or Create Acronyms from macrograFX Trademarks
Incorrect: macro
Correct: macrograFX™
10. Capitalize Trademarks as They Appear in the macrograFX Trademark List
Incorrect: MACROGRAFX™
Correct: macrograFX™
11. Never Combine a macrograFX Trademark With Your (or Another Third Party's) Trademark/Product Name
macrograFX trademarks are used to distinguish products manufactured and sold under license by macrograFX from those of others. Combining macrograFX trademarks with trademarks or product names of others would confuse consumers as to which company is the source of the product.
macrograFX™ Registered Trademark List
This is a listing of some of macrograFX' most commonly used product names, showing the correct spelling and trademark attribution. This list is subject to change. For enquiries regarding product names and trademarks not included on this list, please contact the Permissions Department.
For a listing of most of macrograFX registered trademarks, please consult the macrograFX Trademark List. (December 31, 2008). This list does not include unregistered trademarks owned by macrograFX. For information regarding macrograFX' unregistered trademarks please contact the Permissions Department.
The list is available in PDF format and can be viewed using the Adobe® Acrobat® Reader. If you do not already have the Reader installed, it is available as a free download.
All listed trademarks are owned by macrograFX Corporation or one of its subsidiaries. Where a product name consists of more than one trademark, proper attribution must be given for each trademark.